Tapestry Taps Gap Digital SVP, Launches Data Labs

Jamie Grill-Goodman
Editor in Chief
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Noam Paransky has joined the retailer as its chief digital officer leading Tapestry’s company-wide digital strategy.

Tapestry announced it has named Gap Inc.’s SVP of Digital to lead its digital innovation agenda, amid other news that the retailer has launched a sophisticated Data Labs portal. 

Noam Paransky has joined the Coach, Stuart Weitzman and Kate Spade owner as its chief digital officer leading Tapestry’s company-wide digital strategy. Paransky brings expertise to the company in building digital integration within multi-brand organizations.

The Gap veteran led digital sales and engagement channels for all of the apparel retailer’s brands. During his two years in role, his teams achieved digital sales growth of nearly one billion dollars, according to his Linked-In, while also driving significant in-store sales lifts.

Prior to that, he spent almost six years at AlixPartners as a retail, digital and marketing expert working directly with a number of retail and fashion brands navigating the digital space.

“Noam is a thought leader who has built his career around the digital experience and retail,” said Tapestry CEO Victor Luis on the company’s recent earnings call.

Additional Tech Takeaways From Tapestry’s Q3

  • The company’s ERP implementation is well advanced with phases one and two successfully completed and phase three targeted to launch this summer. 
  • Tapestry integrated Kate Spade’s customer data across North America, Europe, and Japan into the Tapestry customer data platform. 
  • Tapestry launched new product, brand codes and imagery across its digital and social platforms.
  • The company migrated the Kate Spade brand to the Tapestry supply chain realizing significant synergies and clear product quality improvement.

“At Tapestry, Noam will focus first and foremost on refining and building a scalable global digital platform to drive growth and efficiency for our brands,” he continued. “He will play role as our enterprise leader to deliver an innovative omnichannel experience for all of our customer digital touchpoints including our websites, marketing, social and digital in-store experience.

Noam will also lead our digital innovation agenda bringing new technology and ideas to support our brands to uniquely express their brand promise in new and compelling ways.”

Luis noted investing in an industry-leading digital strategy is critical to Tapestry’s success. The retailer also officially launched Tapestry’s Data Labs portal in its third quarter, 2019. The centralized web platform offers secure and seamless access to applications built in-house.

“This provides our internal teams with a personalized suite of data science and artificial intelligence AI tools tailored to maximize the impact on both their short-term and long-term strategies,” Luis explained.

The Data Labs portal enables the retailer to scale applications, such as its real estate and product portfolio tools, to an expanded user base.

Tapestry has also developed a suite of Application Programming Interfaces (APIs) that can be integrated with other systems utilized by cross-functional partners on the frontlines of its business.

“In the near future, the output from our algorithm will seed into our POS, client selling and CRM platforms to further enhance the overall customer experience,” Luis said.