Target Aims at Last-Minute Holiday Shoppers

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

Target is taking aim at last-minute holiday shoppers offering online fulfillment right down to the wire.

The retailer announced consumers can place digital orders via its free same-day Drive Up and Order Pickup services through 6 p.m. on Christmas Eve, Dec. 24. Additionally, Target’s Same-Day Delivery with Shipt service will have a final delivery window between 5-6 p.m.

Shoppers that place free Order Pickup or Drive Up orders online by 6 p.m. on Friday, Dec. 24 will be able to collect items within a couple hours, no pickup window required. Orders placed via Same-Day Delivery with Shipt will be delivered in as soon as an hour, with a final delivery window of 5-6 p.m. on Dec. 24. Deliveries are free for Shipt members or $9.99 per order for those without a Shipt membership. Most Target stores will close at 8 p.m. on Dec. 24 and reopen at their regular time on Dec. 26.

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Target also said there are new deals on thousands of gifts across the retailer’s entire assortment, Dec. 19-25, including up to 50% off select toys and video games, up to 20% off TVs and more.  

“We know this is an especially busy time for our guests, whether they are preparing for holiday celebrations or still searching for the perfect gifts for their loved ones,” said Mark Schindele, chief stores officer, Target. “All season long, our team has been helping guests get everything on their lists. With great deals, convenient same-day services like Drive Up and Order Pickup, and a team that’s staffed and ready to help, we’re here to make guests’ final holiday shopping trips easy and stress-free.”

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