Target and Amazon Reveal Black Friday Week Plans

Jamie Grill-Goodman
Editor in Chief
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Amazon and Target have officially revealed their promotions for the week of Black Friday, November 26 – aiming to gear up excitement despite a preemptive rollout of deals and shopping features.

Target kicked off the season early when it launched a season-long Holiday Price Match Guarantee starting with Target Deal Days on Oct. 10 in a bid to give shoppers confidence to buy earlier. Target shoppers can request a price adjustment on items purchased at the retailer from Oct. 10-Dec. 24 if the retailer lowers the price later in the season. 

“We began offering holiday deals in October for those looking to shop early and we’re continuing to deliver big savings all season long, including Black Friday week,” said Christina Hennington, EVP and chief growth officer, Target.

Amazon began offering deals for the holiday season on Oct. 4th along with a new gifting feature for Prime members. Amazon members can send items to people even when they don’t have their address; just the recipient’s email address or mobile number will now do.

Meanwhile, competitor Walmart’s second annual “Black Friday Deals for Days” event started Nov. 3 and is spread to three events throughout November. Subscribers to its Walmart+ membership program receive early access to its online Black Friday events this year, four hours ahead of the public. Amazon is also offering its Prime members 30-minute early access to select Lightning Deals throughout the holiday season, and every day.

While the deals seem to keep coming, Target and Amazon hope to keep the shopping cheer going. Below RIS breaks out the notable highlights of the two mega retailers' official Black Friday week promotions.


  • Target’s Black Friday week deals will be available online and in stores Nov. 21-27 with “even more Black Friday deals” from Nov. 25-27.
  • Target will make more Black Friday deals than last year available via its same-day services, including Drive Up and Order Pickup.
  • Shoppers can expect savings on electronics, toys, kitchen appliances, vacuums, video games, apparel, beauty and more.
  • All Target stores will be closed on Thanksgiving Day. Most stores will reopen at 7 a.m. local time on Black Friday, Nov. 26, and is available anytime. 


  • ​​​​​Amazon’s Black Friday event will run 48 hours starting on Thursday, November 25.
  • The retailers said its Prime members can “rely on fast, free, and convenient delivery on millions of items throughout the holiday season, including One-Day Delivery coast-to-coast, Same-Day Delivery in more than 47 cities, and delivery in as fast as five hours from click-to-doorstep in 15 U.S. cities.
  • The Black Friday 48-hour deal event is available to shop on, on the Amazon shopping app, at Amazon 4-star stores, Amazon Books stores, or by asking “Alexa, what are my deals?”
  • Prime members get 30-minute early access to select Lightning Deals on Amazon throughout the holiday season, and every day.
  • Amazon will broadcast livestreams on and the Amazon Live shopping app on Fire TV on Black Friday for shoppers to discover holiday deals the minute they go live. Celebrities, influencers, and experts will help customers discover deals with product demonstrations, try-on hauls, and a live chat. Viewers will be able to easily shop the featured products through a carousel that updates in real-time.
  • Customers can also shop from Amazon’s gift guides, including Stocking StuffersCustomer’s Most Loved, and Holiday Toy List, along with the ElectronicsFashionBeauty guides. Newly released gift guides include Oprah’s Favorite Things; Experts’ Gift Picks Gift Guide, featuring picks from celebrities and media outlets; and Luxury Stores Gift Guide,with curated gift guides featuring new arrivals in luxury stores.

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