Target and Disney Team Up to Launch New Retail Experience
The Walt Disney Company and Target are collaborating to bring the Disney retail experience to Target stores and the website.
The collaboration encompasses experiential retail and merchandising – including the launch of 25 Disney stores within select Target stores nationwide on Oct. 4, with 40 additional locations opening by October 2020. Additionally, an all-new, Disney focused digital experience launched on Target.com today.
"With a shared focus on families and unwavering commitment to our guests, we are excited to evolve our relationship with Disney to bring ease, convenience and joy to more families and fans with unique and differentiated retail experiences that can only be created through our two companies," said Brian Cornell, chairman and CEO, Target. "We believe the combination of Disney's unmatched entertainment and storytelling with our omnichannel retail platform will create inspiring and unique experiences for our guests. This collaboration reflects the strength of our platforms and assets to create value for guests and growth for both companies beyond the traditional retail model."
Disney store at Target locations will be a Target-operated, branded "shop-in-shop" layout with an average of 750 square feet, strategically located inside Target stores adjacent to kids clothing and toys, replicated online at Target.com/Disneystore and in the Target app. The "shop-in-shop" will feature an enhanced Disney assortment of more than 450 items, including more than 100 products that were previously only available at Disney retail locations.
Disney store at Target will also offer music, interactive displays, photo opportunities and a seating area where families can relax and watch Disney movie clips and Park events.
"Disney and Target share a common vision to provide our guests and consumers with innovative and unique experiences, and high quality product," said Bob Chapek, chairman, Disney Parks, Experiences and Products. "Our products help fans and families live the magic wherever and whenever they want," he added. "And we know the way consumers shop for those products is changing—so we're making the magic easier to access than ever before through this collaboration that will bring Disney store magic to Target stores."
Disney and Target worked closely to co-develop and design an experience that will bring the magic of Disney store to Target in new and unique ways, while extending the Disney store footprint. Disney store at Target locations will be among the select places in the U.S. where consumers can browse and purchase Disney store specialty merchandise from Disney, Pixar, Marvel and Star Wars.
Disney store at Target will launch just when the new assortment of merchandise from Disney's Frozen 2 and Star Wars:The Rise of Skywalker hits shelves. Additional locations will be added to more Target stores over the next year.
The new Disney digital experience on the Target website is live. Disney store at Target will launch online on Oct. 4 at Target.com/Disneystore and in the Target app. The new online experience serves as a hub for the Disney stories and characters, all in one place. A store locator is available and user-generated content showcases love for Target and Disney products.
Target will also open a new store on Disney property at Flamingo Crossings Town Center in 2021, located at the western entrance to the Walt Disney World Resort.