Amazon revealed this year’s dates for its annual Amazon Prime Day extravaganza, expaning the event to two full days. Without missing a beat, Target and eBay then announced competing sales.
Amazon Prime Day will take place July 15-16, beginning at midnight (PT) on Monday, July 15 and – for the first time ever – run for 48 hours (compared to 36 hours in 2018.)
More than 250 retailers are predicted to take part in Amazon’s fifth Prime Day, according to a recent survey from RetailMeNot. That’s up from 194 last year and 119 in 2017. Amazon had little competition when it launched Prime Day back in 2015, when only seven retailers entered the fray.
"For consumers, Amazon Prime Day is all about finding the best deals, but they’re not necessarily always loyal to the host of the event,” Tom Caporaso, CEO of Clarus Commerce, tells RIS. “In fact, last year 63% of Prime Day shoppers said they visited competing websites to compare prices. This is a huge opportunity for online retailers to capitalize on the spike in traffic and provide consumers personalized and targeted offerings and exclusive deals.”