Target announced today plans to accelerate the number of store remodels to more than 1,000 by the end of 2020.
Target is opening 32 new stores in 2017, with plans to open 35 new stores in 2018. The retailer’s more than 1,800 stores across the country are approximately 10 miles or less from three-quarters of all Americans, delivering a shopping experience that focuses on ease and convenience, while creating capacity to support digital growth by leveraging stores to fulfill online orders faster.
In addition, the big box retailer continues to investment in a differentiated shopping experience by increasing store associate staffing and training to deliver elevated service and expertise.
“Target has made significant progress in our strategic priorities since announcing a meaningful investment in our business earlier this year,” said chairman and CEO Brian Cornell. “We’re elevating every aspect of how we serve our guests, including reimagining hundreds of stores, opening new small-format stores, introducing new and exclusive brands, pursuing an aggressive digital strategy and transforming the way we replenish our stores and get products to our guests.”
The reimagined stores will feature modernized design elements, with an experience that’s easy and inspiring for guests. The hundreds of remodels planned will be customized, with guest feedback being applied to each new remodel.
Target is accelerating the pace of opening new small-format stores to serve new guests in dense urban and suburban areas and on college campuses. By the end of 2019, Target plans to operate more than 130 small-format locations nationwide.
Target continues to accelerate enhancements in stores and digital to create a networked shopping experience, with stores, digital channels and supply chain working together to meet guests’ needs. In 2018, Target will offer guests additional digital fulfillment options by expanding Target Restock, introduced earlier this year, to guests nationwide.
Digital investments include:
Same-day delivery. Same-day delivery of in-store purchases, including fresh grocery, anywhere in Manhattan and to parts of Brooklyn and Queens.
Target Restock. Guests will have until 7 p.m. to place their Restock order for next-day essentials delivery service currently available in 11 markets, including Atlanta, Chicago, Dallas, Denver, Los Angeles, Minneapolis, New York, Philadelphia, San Francisco, St. Louis and Washington, D.C./Baltimore. Restock will expand to more major markets early in 2018 and nationwide by the end of the year.
Drive Up. Target is testing a fulfillment option called Drive Up, a new service through the Target app that enables guests to have their digital orders brought out to their cars by a store team member.
Target + Google Express. Target recently expanded its partnership with Google, including rolling out Google Express service nationwide and using stores to deliver items in just two days. Target will add new voice-activated shopping features and plans to offer Target REDcard payment as an option for guests in 2018.
Pinterest visual search. Target’s U.S. retail-exclusive partnership with Pinterest will integrate the Pinterest Lens into Target’s registry and eventually Target’s app, allowing guests a faster product search.
Enhanced team member technology. This holiday season team member devices will be equipped to place guests’ orders online right from the sales floor and have the purchase shipped to their homes.