Target to Broaden Use of Customer Insights in Merchandising, Marketing

Target, the nation's second-largest general merchandise retailer, will begin a multi-year initiative to expand its use and application of customer-centric insight, applying their analysis to its merchandising and marketing functions.

The customer segmentation and insight project will help the retailer improve decision-making capabilities and develop sharper strategies for assortment, price and promotion policies. Target is using analysis and consulting services from Emnos, a Europe-based company that is part of the Loyalty Partner Group.

"We are excited to be working with Emnos to improve our guest insight and segmentation capabilities," said Kate Whittington, director of guest insights for Target. "We value their experience in this space and their highly capable analytic team."
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