Target Corporation is deepening its partnership with Google. The partnership includes Target’s nationwide expansion on Google Express, including voice- activated shopping, as well as the addition of Target REDcard as a payment option in 2018. Target and Google also will partner to explore and develop future digital experiences focused on Target’s signature style categories.
The expansion of Google Express follows Target’s successful trial of the home delivery shopping service in California and New York City. Shoppers receive their orders in two days and items are shipped from a nearby Target store.
“In the markets where we’ve offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google. So we’re excited to offer this service nationwide in time for the busy holiday season,” said Mike McNamara, Target’s chief information and digital officer. “What’s even better is that Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products.”
Google also announced that shopping will soon be available via the Google Assistant on eligible Android phones and iPhones. This will allow Target shoppers to make purchases from a phone solely using voice commands.
In 2018, Target plans to make the Target REDcard debit or credit card available as an option for Google Express shoppers. Customers shopping Target through Google Express will get REDcard benefits, including 5% off most purchases and free shipping.
Beginning in 2018, shoppers will have the option to pick up their orders in a Target store, where orders are ready in just two hours. Guests also will be able to choose to link their Target.com accounts with Google for a more personalized shopping experience.