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10/26/2022

Target Expands Apple Collaboration

Jamie Grill-Goodman
Editor in Chief
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Target has expanded its collaboration with Apple, more than tripling its Apple at Target locations. The first shop-in-shops rolled out last year, and Target provided its associates with Apple-directed training to help shoppers in the dedicated areas.

In addition to the location expansion, Target is also giving four-month free trials of Apple Fitness+ with no purchase required to members of its free loyalty program. The retailer also plans holiday offers on select Apple Services such as Apple Music, Apple Arcade, Apple News+, and iCloud+, with some including up to five months free, available through Target Circle.

"For years, Target has been a destination for Apple products. Now we are excited to deepen our collaboration with Apple so even more guests can access the exceptional Apple at Target shop-in-shop experience,” said Jill Sando, EVP and CMO, Target. “Guests love the branded and immersive retail experiences we're creating with Apple and other partners including Disney, Ulta Beauty and Levi's. With this Apple expansion, we're giving guests even more reasons to choose Target for all their shopping and tech service needs."

[For more on shop-in-shops: How Innovative Store Partnerships Are Changing the Face of Retail]

In February 2021, Target unveiled the first Apple at Target shop-in-shops. Now, it has more than tripled its Apple at Target footprint to more than 150 locations nationwide. Each location features Apple-trained Target Tech Consultants and twice the space dedicated to Apple products, including the newly launched Apple Watch Ultra, Apple Watch Series 8, AirPods Pro (2nd generation), iPad, iPad Pro, iPhone 14 Pro and iPhone 14.

A full list of Apple at Target locations is available by visiting Target.com/store-locator and filtering for Apple at Target. The entire Apple at Target assortment is also on Target.com and via the Target app, where Target offers product videos and comparisons.

Target is offering members of Target Circle four free months of Apple Fitness+, available year-round. Fitness+ is now available for iPhone users to subscribe to even if they do not have an Apple Watch.

"Apple Fitness+ is designed to be welcoming to all, no matter where you are on your fitness journey. Whether you're just getting started, trying something new or switching up your fitness routine, there are over 3,000 workouts and meditations to choose from, with new ones added each week, ranging from five to 45 minutes across 11 workout types and all led by our amazing team of motivating trainers," said Jay Blahnik, vice president of Fitness Technologies, Apple. "We look forward to bringing Fitness+ to even more people, and helping them lead a healthier day by being more active, through this collaboration with Target."

Beginning in November, Target Circle members will see special offers on select Apple Services such as Apple Music, Apple Arcade, Apple News+, and iCloud+, with some including up to five months free. The holiday offer is available through January 5, 2023. Members can access the offers and full details in the Target app by going to "My Target" and clicking on the "New Offers: free Apple trials" link within the Target Circle section.