Target Finds Success in Latest P-Fresh Initiative

Target continues to reinvest itself through rolling out its new P-Fresh format. The retailer announced late last year it would roll out its prototype fresh format across more than 350 stores and ultimately the majority of its store base.

The P-fresh format adds 90% of the food categories and approximately 60% of the SKU count available at the company's Super Target stores.

"We believe that 'reinventions' in beauty, home, shoes, video games, and electronics will drive SSS growth above the comp lift provided by P-Fresh," says Deborah Weinswig, Managing Director, Citigroup. "In addition, we expect Target to be much more innovative with its merchandising and marketing in 2010 including using more localization."
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