Jill Sando, executive vice president and chief merchandising officer at Target, said the brand recognizes a growing call from consumers to find products that fit their lifestyles but are designed with sustainability in mind.
“Our aim with Target Zero is to keep delivering on their needs through our ever-evolving product assortment, as well as to give brands investing in reduced waste products and packaging an opportunity to have those products highlighted by Target,” added Sando.
Target said it hopes to be the market leader for creating and curating inclusive, sustainable brands and experiences by 2030. By 2025, the brand hopes to achieve 100% recyclable, compostable or reusable materials in its owned brand plastic packaging.
Sustainability initiatives are on an accelerated growth track, with both CGs and retailers looking for ways to reduce their carbon footprint, and find more efficient solutions across the value chain.
[Related: 10 CGs Ranked ‘Most Sustainable' in 2022]
Recent packaging changes by companies like Molson Coors, Mentos, and Coca-Cola are moving away from plastics and keeping reusability in mind. Additionally, much like Target’s collaboration with key CG brands, organizations across the globe are looking for ways to work together on these initiatives.
Within the beauty industry, for example, several major beauty brands have joined a EcoBeautyScore Consortium that will hold CGs and retailers accountable for their product formulas, packaging, and usage and their effect on the environment.
Target’s latest push follows several related actions, including teaming up with CVS and Walmart to reinvent the plastic retail bag.