Target to Launch its Own Mobile Payments

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Target to Launch its Own Mobile Payments

By Jamie Grill-Goodman - 01/28/2017
According to Target CEO Brian Cornell, the number of items shipped from store doubled year-over-year and, in the few days leading to Christmas 2016, the retailer saw nearly 50 percent of Target.com orders picked up in store.

As store pickup grows for the retailer, Michael McNamara, Target's chief information and digital officer, told Recode that Target plans to introduce mobile payment features to one or more of its own apps.

According to the report, McNamara said the Target payment service will only be available to shoppers who have a Target REDcard — “at least initially.” The debit or credit cards offer additional perks already, such as 5 percent off Target purchases. Target hasn’t decided if the payment feature will be part of its main Target app or the Cartwheel coupon app or if Target will include it on both apps.

Target added the Apple Pay mobile payment solution in 2014 "to streamline how guests pay in the Target app."

"Moving forward, we will continue to focus on the role our stores play in facilitating ease and convenience within the digital experience, as well as what our physical stores can offer guests in terms of breadth of assortment, newness, inspiration, service and value," said Cornell on Target's blog.