Target Launches International Website to Reach Global Audience

10/30/2015
Target Corporation launched an international version of its website available to shoppers in more than 200 countries and territories. The new site, which Target recently began testing, also will allow U.S. customers to ship Target orders to family and friends around the world, just in time for this holiday season.

"We believe international consumers will love shopping the great brands, great prices and exclusive products that are synonymous with Target," said Jason Goldberger, president of Target.com and mobile. "Target.com already gets tens of millions of visitors every year from outside the U.S., and this test will give us even greater insight into how shoppers around the world engage with Target."

At Intl.Target.com, both international and U.S. consumers will be able to shop about half the assortment of Target.com, including apparel, beauty products, home dÉcor, housewares, baby goods and toys. The prices will be the same as those offered in the U.S. on Target.com, and can be shown in nearly 60 different currencies. Countries where shipping from Target is now available include China, India, Canada, Mexico, European Union countries and more.

Target's partner Borderfree, a Pitney Bowes Inc. company, is a market leader in global e-commerce that operates a technology and services platform that some of the world's most iconic brands rely on to expand globally and transact with consumers worldwide.

"We are thrilled to deliver our global e-commerce capabilities to Target," said Lila Snyder, president, global e-commerce for Pitney Bowes. "Our deep experience with cross-border shopping is foundational to our collaboration with Target."

When international shoppers visit Target.com, they will be taken to Target's new international website. Customers can then designate the country they would like to ship to and also choose their currency. Prices sitewide will be shown in the local currency, reflecting current conversion rates. The checkout page will be translated into the local language and the all-in price with shipping charges, duties and tariffs will be clearly shown and transparent for customers.

"International shipping marks another step toward Target being able to truly deliver for consumers anytime, anywhere," said Target's Goldberger. "We look forward to getting feedback from our international shoppers so we can continue to test, learn and iterate to help ensure we provide a great value to our new international customers."
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