Target Mobile Traffic Triples in 2010

Cross-channel shopping is growing fast at Target. Website traffic from mobile phones increased nearly three-fold in 2010 and now accounts for 8% of Target's online page views.
"At Target, cross-channel shopping, in which guests engage with us both in-store and online, is growing faster than either distinct channel," said Kathryn Tesija, executive vice president of merchandising, in a recent conference call. "We will continue investing to keep Target at the forefront of mobile retailing."
In addition to investing in m-commerce, Target plans to launch its own e-commerce platform in the third quarter of 2011, marking the end of its multi-year partnership with Portions of the new platform, including order management and fulfillment, have already launched.
"This new platform will completely transform the online experience for our guests, driving traffic and sales by serving as the platform for our multi-channel initiatives," said Gregg Steinhafel, CEO and president of Target.
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