Target Mobile Traffic Triples in 2010

Cross-channel shopping is growing fast at Target. Website traffic from mobile phones increased nearly three-fold in 2010 and now accounts for 8% of Target's online page views.

 

"At Target, cross-channel shopping, in which guests engage with us both in-store and online, is growing faster than either distinct channel," said Kathryn Tesija, executive vice president of merchandising, in a recent conference call. "We will continue investing to keep Target at the forefront of mobile retailing."

 

In addition to investing in m-commerce, Target plans to launch its own e-commerce platform in the third quarter of 2011, marking the end of its multi-year partnership with Amazon.com. Portions of the new platform, including order management and fulfillment, have already launched.