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11/11/2012

Target Partners with CNET for Electronics Product Reviews

Target shoppers can now find electronics and technology reviews from CNET, via on-shelf signage and by clicking the "Expert Review" tab on Target.com. In the store, customers can scan a QR code to access full product reviews on the website. CNET Editor's Picks for Target will feature 25 product reviews rating products on ease of use, style and value.

"We know our guests find expert reviews helpful when making purchasing decisions," said Scott Nygaard, Target's vice president of merchandising for electronics in a statement. "As the respected industry expert, CNET was a clear choice to provide this expertise to Target's guests."

The reviews, part of a larger partnership between the retailer and the technology news website, became available November 11, in time for holiday shopping.

"CNET editors review hundreds of tech products each year, and we've built a reputation as the most trusted and expert tech reviewers," said CNET reviews editor in chief Lindsey Turrentine. "We're thrilled to help Target guests enjoy gadget shopping this holiday season."

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