Target Takes Store Remodels To Next Level With Larger Format
Target expects to incorporate these design elements into more than half of its 200 full store remodels, starting in 2023. Starting in 2024, all new stores and remodels will have most of these features.
The first store to showcase the new layout is located just outside of Houston.
“Target’s stores are at the heart of how we deliver for our guests, whether they browse the aisles, shop online, or stop by for same-day services like order pickup and drive up,” said John Mulligan, executive vice president and chief operating officer, Target.
“Guests and team members tell us they come to Target because they feel inspired, connected, and welcomed,” added Mulligan. “With our reimagined store design and larger store footprint that better supports our same-day services, we can give guests more of what they love while incorporating features that build on our commitment to sustainability, community and helping all families discover the joy of everyday life.”
Target has undergone massive in-store transformations in the past several years. Just last month, the company announced it would be Target expanding its collaboration with Apple — more than tripling its Apple at Target locations after launching the partnership last year.
Target is also continuing to expand its partnership with Ulta. Announced in 2020, the collaboration has been steadily growing, and the company plans to invest in several hundred locations to add more Ulta shop-in-shops.
[Read more: Target Pivots After Disappointing Quarter, Nurtures Growth With Tech-Driven Fulfillment and Store Evolution]
Additionally, at the beginning of the year, Target revamped its curbside pickup, now allowing curbside returns as well as pickup for Starbucks orders. And to support its sustainability initiatives, the brand began labeling brands participating in its Zero Waste program so consumers could easily identify products that are recyclable and made without any single-use plastics.