Target's Customers Shop Mobile In a Snap

There's a new mobile app in town for Target, the In a Snap allows customers to buy Target products straight from the pages of magazines and Target catalogs, in well…just a snap. Now with the new image recognition app customers can easily shop items directly off the pages of magazines and printed ads — without scanning codes, searching online or entering links.
Using the camera on a mobile device, customers can "snap" select ads for additional information about a product, making it easy to purchase or save for later. The app is an example of Target's "test-and-learn" approach to build omnichannel capabilities that meet the needs of digital-savvy shoppers.
The app is featured in ads for Target's Room Essentials brand and works with the retailer's back-to-college catalog and store signage (including new Target Express stores).
In a Snap was created by the marketing team and built with Target's Rapid Accelerated Development (RAD) technology team. The retailer hopes to expand the app into additional ad campaigns in the future.
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