Target's latest moves are centered on improving the customer experience, from a new loyalty program to putting on its first event that will tie shopping and experiences together, while providing it social and digital content.
TARGET'S NEW REWARDS PROGRAM
Next month, Target will launch a new loyalty program to appeal to shoppers who don't want to sign up for a credit card. The new rewards program, called Target Red, will begin with a test in the Dallas-Fort Worth area, according to the Minneapolis Star-Tribune.
“We know not everyone wants another credit card,” said Joshua Thomas, a Target spokesman, told the Star-Tribune. “So we want to find a way to grow our relationship and affinity with those guests.”
Shoppers who sign up for a free Target Red membership can use 1% of their purchase totals toward their next Target shopping trip, will get a waived $5 fee for Target Restock, and receive half off the first year of a $99 membership to Shipt to access Target’s new same-day delivery service, the Star-Tribune said. Target Red members also will get to vote on which organizations Target should focus its charitable giving.
Target's current Redcard credit card program gives shoppers a 5% discount off every purchase at Target and provides free shipping from Target.com. Target also announced this month free two-day delivery is now available, providing shoppers spend at least $35 or pay with their REDcard.