TaylorMade Golf Teams For Global Shopping Optimization

Lisa Johnston
Editor-in-Chief, CGT
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TaylorMade Golf Company has partnered with commerce provider eShopWorld (ESW) to provide a localized online shopping experience to its European customers.

Headquartered in Carlsbad, CA, TaylorMade Golf is a manufacturer and retailer of golf equipment, and includes such athletes as Tiger Woods, Dustin Johnson, Rory McIlroy, Jason Day, Jon Rahm, Rickie Fowler, Matthew Wolff, Collin Morikawa, SH Park and Charley Hull in its portfolio.  

The partnership, which optimizes each element in the shopper journey, is expected to ensure that TaylorMade’s customers in Germany, Italy, France, the Netherlands, Switzerland, Sweden, Denmark, Ireland and Mexico feel as if they are receiving the same level of online service as those in the United States.

The partnership will extend to Australia by the end of the year.

“We’re committed to growing our customer base and making it simple for TaylorMade fans golfers worldwide to purchase our products,” said David Abeles, CEO and president of TaylorMade Golf Company.

“TaylorMade is an iconic American brand whose game-changing products have strong international appeal,” said Tommy Kelly, CEO of ESW. “We’re very excited to partner with the brand to ensure that its customers have a seamless, localized online shopping experience wherever they live.”

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