The Tech Inside American Eagle Outfitters' New Concept Store


American Eagle Outfitters will open AE Studio November 10, a remodel of its store in New York's Union Square. Jeans will be a focal point of the concept store, but it will offer up some interesting in-store retail technology as well.

An onsite social media team will have an in-store work space to directly engage with customers. Working in the heart of the store, they’ll create content in real time and keep their finger on the pulse of the brand.

The store will also offer Digital Concierge iPads in dressing rooms where shoppers can personalize their shopping experience and engage the brand with the tap of their finger.

Additionally, a complimentary laundry wall will give students a free place to do laundry. While they wait, they can hang out with friends or study in the studio bar and seating area with views of Union Square.

The experiential shopping environment will include a Jeans Gallery featuring an in-store Maker’s Shop where shoppers can create one-of-a-kind pieces. The Maker’s Shop will feature options for customers to personalize their AE Jeans to fit their distinctive style.

“As we celebrate the success of the last four decades, we look ahead to create new brand experiences to inspire today’s customer, and broaden our leadership in jeans,” said Chad Kessler, American Eagle Outfitters Global Brand President. “AE Studio is a perfect example of our evolution where we invite customers to enjoy a unique brand experience, feel at home, and curate their distinct individual style.”

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