Understanding how shoppers view your retail experiences quickly and accurately is one of the most important parts of serving them, and this means doing a lot more than just surveys. In this episode of Tech Transformation, we’re talking with Steve Peltzman, chief business technology officer at Forrester, about why this can be so hard for some retailers and what they can learn from other industries.
Listen to learn:
- How retailers are increasingly turning to real-time feedback
- What this can look like in stores
What retailers can learn from other industries about these tactics