PepsiCo is not only entering first-of-its-kind relationships with companies like Spotify and EA Sports, but it’s also looking ahead to how it might use the data to drive further value at retail and for its retail partners.
As Unilever continues to digitize its end to end value network and transform its supply chain to one that is customer-centric, it’s finding that decision intelligence is playing a key role in helping it gain speed and agility.
Dollar General is one of the most rapidly expanding retailers in the U.S., which has a significant impact on a company’s IT and tech teams. We’re talking with Shweta Bhatia, SVP of IT applications and base engineering, about what this looks like and how they’re keeping pace.
There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice to help retailers seize this opportunity.