Tech Transformation Videos

Consumer behavior is changing rapidly, but their methods and preferred channels for engaging can vary wildly. Learn from Channan Sawhney, director of global e-commerce at Johnson & Johnson Consumer Health, about these differences and where retailers are investing to meet new needs. 

Learn why retailers and consumer goods companies are exploring the benefits of MACH technologies and what the future might hold for generative AI.

It takes more than just surveys to understand how shoppers view your experiences.

Watch to learn how they’re expanding their mobile app to provide more personalized consumer and employee experiences.

Marketers love razzle dazzle, but that doesn’t mean going in big is always the best way to start. Learn why having a small test case on platforms like TikTok can be the smartest bet for consumer goods companies and retailers.

Watch to learn how disruptive haircare brand K18 is leveraging social commerce to turn heads in the crowded beauty retail market.

Learn what prompted the need for Molson Coors to evolve from an alcohol beverage company to beverage company.

Learn how the snack company is developing a first-party data strategy to build strong consumer experiences and loyalty.

The craft soda brand has a long history of extremely dedicated consumers, and now they’re taking things to new levels through mobile apps and other technology.

Learn learn how consumer behavior changes are impacting customer service operations today, and how brands are working with their retail partners to navigate them.

Scott Saeger talks about why GNC recently teamed with Amazon for same-day delivery and how that kind of decision can impact a retailer’s IT operations and infrastructure.

We dig into what’s causing the most pain today, how brands are navigating these challenges, and the tech that’s helping. We also ask Madrecki to dust off his crystal ball for an outlook for this year and next.