Tesco Designs App to Enrich In-Store Shopping Experience

Tesco updates its Tesco Discover app bringing a range of new features to customers that use the iOS and Android apps. The update includes enhanced augmented reality features that will enable shoppers to access rich content in stores and through printed publications. It also enables customers to access product specific content such as nutritional information through QR codes that will be placed on a range of products in stores.

Tesco's goal with the app update is to improve the shopping experience by giving smartphone and tablet owners useful information as seamlessly as possible. Within one app shoppers have augmented reality capability and QR code scanning. Augmented reality is an immersive and interactive shopping experience while QR is a quick fact-finding utility.

The next challenge for Tesco is to create a range of augmented content that will enhance the mobile shopping experience. The updated Tesco Discover app is available in the App Store and Google Play.

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