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A collection of news, articles and other featured content about Text Messaging.

Could Walmart+ Take On Amazon Prime?

Walmart may begin testing a membership program to take on Amazon Prime as soon as this month, begging the question of whether consumers would pay for two very similar offerings.  

7 Ways Retailers Can Target Generation Z

Consumers are changing, do you know enough about Generation Z to keep up with their shopping habits as they become the next big spenders? We talked to the experts to find out how. Target the next wave of shoppers with this list of tech tips

As retailers clamor to perfect their personalization efforts, Walmart has launched a new concierge shopping service. While an expensive step up from Amazon Prime, members can text nearly any shopping request and Jetblack will deliver them same or next day. Uncover the details behind Walmart's venture into conversational commerce.

At Engage! 2016 Jennifer DiMotta, VP, digital and omnichannel, bluemercury, will discuss how to use analytic insight to segment and engage shoppers with tailored communication delivered through a host of channels.

Inventory visibility and centralized order management improve cross-channel capabilities.

Successful mobility initiatives start with retailers identifying the specific business and operational challenges mobile devices will address. Download this Thought Leadership report to learn how mobility can boost interactivity and customer engagement in-store.

With retailers seeking ways to maximize their enterprise-wide inventory investment, powerful, centralized order management systems are critical to their omnichannel strategy.

Its latest solution, TouchMedia, enables retailers to transform their media messaging into rich, interactive conversations using personalized engagement tools.

Neiman Marcus has completed rolling out smartphones loaded with the retailer's clienteling application to the 4,000 associates in its full-line stores.

Retailers are taking advantage of the customizable features of their Facebook fan pages, including the ability to create interactive Facebook apps. See how Toys "R" Us and JCPenney are leveraging that capability with holiday-themed gaming apps that engage customers and drive social and web traffic.

Here are the three best practices to create and use segmentation in today’s multichannel environment.

The use of constantly updated Big Data-sized data sets is expanding BI's possibilities, making it increasingly capable of delivering real-time insights and suggesting actions for the very moment when customers are making purchasing decisions.

Walgreens keeps store-level IT lean while enabling new concepts and cutting-edge functionality

Download this Retail IQ report and learn the unique and inventive ways retailers are leveraging mobility to redefine the shopping experience and blur the distinction between digital and physical retail.

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