Consumers are changing, do you know enough about Generation Z to keep up with their shopping habits as they become the next big spenders? We talked to the experts to find out how. Target the next wave of shoppers with this list of tech tips
As retailers clamor to perfect their personalization efforts, Walmart has launched a new concierge shopping service. While an expensive step up from Amazon Prime, members can text nearly any shopping request and Jetblack will deliver them same or next day. Uncover the details behind Walmart's venture into conversational commerce.
At Engage! 2016 Jennifer DiMotta, VP, digital and omnichannel, bluemercury, will discuss how to use analytic insight to segment and engage shoppers with tailored communication delivered through a host of channels.
Successful mobility initiatives start with retailers identifying the specific business and operational challenges mobile devices will address. Download this Thought Leadership report to learn how mobility can boost interactivity and customer engagement in-store.
Retailers are taking advantage of the customizable features of their Facebook fan pages, including the ability to create interactive Facebook apps. See how Toys "R" Us and JCPenney are leveraging that capability with holiday-themed gaming apps that engage customers and drive social and web traffic.
The use of constantly updated Big Data-sized data sets is expanding BI's possibilities, making it increasingly capable of delivering real-time insights and suggesting actions for the very moment when customers are making purchasing decisions.