Thanksgiving Week the Biggest Ever in Sales for QVC

12/2/2015
From Monday, Nov. 23 to Sunday, Nov. 29, U.S. shoppers flocked to QVC for gift items and exclusive deals, making it the largest week ever in sales at QVC, as well as the highest-selling Thanksgiving Day and Cyber Monday in QVC's history. Underscoring a growing consumer preference to shop from the comfort of home – and avoid the chaos of brick-and-mortar retailers – QVC U.S. also achieved record e-commerce sales via web and mobile throughout the week.

Personal electronics, kitchen electrics, and apparel and accessories from brands such as Dell, Canon, KitchenAid and Susan Graver were among the hottest sellers, each representing a Today's Special Value®, the best find of the day.

"Throughout the week, shoppers turned to QVC for the season's most-desired items, from camera-enabled drones to fitness gadgets and functional fashion accessories," said Ken O'Brien, senior vice president of global brands management and U.S. buying, QVC. "It is clear that our customers prefer to embrace the joy of holiday by shopping remotely, visiting QVC across TV, web, mobile, tablet and social media, rather than the long-standing tradition of heading to the stores."

QVC U.S. milestones for the week include:
Thanksgiving week (Nov. 23-29) was the biggest week in terms of sales in QVC's history. E-commerce accounted for 58% of sales.
Thanksgiving Day (Nov. 26) was the highest-selling Thanksgiving ever.
Black Friday (Nov. 27) was the highest-selling Black Friday ever on QVC.com.
Cyber Monday (Nov. 30) was the highest-selling Cyber Monday ever.

"We look for products that bring the joy of discovery to customers, and the best sellers across categories have one unifying theme – customers can find what they love, and love what they find at QVC this holiday season," O'Brien concluded.

Accessories and apparel from top brands including Dennis Basso, Isaac Mizrahi LIVE!TM, Susan Graver and Dooney & Bourke remain hot. Items that combine fashion and function are striking it big, including the G.I.L.I. got it love it® with HALOGUARD Leather RFID Pouch and the LODIS Italian Leather Credit Card Cases with RFID Protection, both designed to help protect your technology while staying on trend.

Demonstrating QVC's commitment to providing customers with an engaging experience on today's most innovative platforms, the QVC for Apple TV app launched on Oct. 29, just in time for the hottest holiday shopping week. Customers can find holiday inspiration all season long directly through the app, where they can make purchases easily with a click of their remote.



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