These Three Startups Are Joining the Joe Fresh Innovation Centre


Three new Canadian startups are joining the Joe Fresh Centre for Fashion Innovation at Ryerson University.

"We are pleased to welcome our fifth cohort of entrepreneurs, Comfable, LeDaveed, and TypeSift, to the Joe Fresh Centre for Fashion Innovation," said Ian Freedman, president, Joe Fresh. "Each of these startups will be a tremendous addition to the center, as they provide a unique product or service that aims to push the fashion industry forward."

"After reviewing a number of outstanding applications this cycle, the judges were most excited about the visions of these three companies," said Robert Ott, co-chair of The Joe Fresh Centre for Fashion Innovation Management Committee. "We look forward to working closely with this latest wave of innovators to foster their amazing talent and accelerate their growth.

The three new Joe Fresh Centre for Fashion Innovators include:

Founded by former Bay Street executive Andrew Dale, LeDaveed is a fast-growing e-commerce brand focused on creating premium leather bags. LeDaveed is uncompromising on three key principles: offering timeless quality, adding a sense of freedom to your hectic days, and using business as a force for good. Their full-grain carry goods boast a striking combination of features rarely seen in luxury bags, blending functionality into a clean and classic aesthetic. They have become one of the first-ever leather goods companies in the world to achieve Certified B Corporation status for their exceptional performance on environmental and social standards. 

TypeSift Inc.
TypeSift Inc., founded by Abhijeet Sarkar, helps small businesses make big decisions. Acting as a hub for sharing reports around your business, it lets users combine graphs from different Business Intelligence tools in one place, and share them around the company. For ad-hoc reports, users can ask natural language questions and see answers in the form of charts and graphs. As the only vendor-agnostic tool on the market, TypeSift lets the user embed visualizations from other tools, and mix and match between tools for deeper analysis. New users can hit the ground running, and everyone can be on the same page on what the data means. 

Comfable Inc.
Comfable Inc., founded by Neda Ghazi, is a Toronto-based dynamic and innovative tech company dedicated to promoting health, comfort, and sustainability. Their QSun wearable and companion app tracks sun exposure to help users find a healthy balance between sun protection and vitamin D production. QSun takes the guesswork out of sun protection, and is ideal for parents, outdoor workers, and those with sensitive skin or sun allergy. 

Exclusive benefits for the Joe Fresh Centre Innovators include:

  • Access to collective startup funding up to $50,000 at the end of the program
  • Mentorship with Joe Fresh executives, Ryerson academics, and industry advisors
  • Networking opportunities with Ryerson Futures, DMZ and Fashion Zone companies
  • Access to the DMZ and Fashion Zone at Ryerson University
  • Eligible marketing and promotion expenses up to $5,000 per innovator
  • Academic Zone Learning credit from Ryerson University following completion of the program
  • Unique showcasing opportunities
  • Dedicated office space in The Joe Fresh Centre for Fashion Innovation
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