A Thumbs Up to Customer Engagement

Fans of Jansport, Vans and Lucky Brand Jeans can now chat about, vote on and share products online with their peers using Fluid's Social Collaborative Shopping tool. Online shoppers can invite friends and family via e-mail, AIM or through a unique URL to help validate purchases and identify other products of interest. Customers are able to track messages based upon the product being discussed. Peers can give a simple thumbs up or thumbs down vote or can opt to post more extensive comments.
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