The Tie Bar Revs Up Web Performance With Yottaa

The Tie Bar, a men's accessory company, has selected Yottaa's Adaptive CDN to optimize web performance and to help accelerate e-commerce gains, with a specific focus on mobile channels.

The Tie Bar offers a selection of attractively priced, cool men's accessories featuring neckties, bow ties, pocket squares, socks and more. The company designs its own products in-house and boasts the largest inventory offering available. Consistent features in GQ Magazine and exclusive celebrity partnerships have granted the company a wide audience of fans. As traffic and sales have grown, the company has identified additional opportunities to engage and convert mobile visitors.

The Tie Bar set out to amplify its mobile shopping experience with rich content, features and images. However, frequent content edits and more complex web pages impacted mobile user experience from a performance perspective. The Tie Bar turned to Yottaa's Adaptive CDN to serve fully-optimized shopping experiences for mobile and desktop customers alike.

"Yottaa drives performance optimizations that allow us to create dynamic user experiences that are also fast," said Tim Grace, cice president of e-commerce, The Tie Bar. "Through Yottaa, we can now maneuver content without fear of causing performance delays. This flexibility has enabled The Tie Bar to expand the profitability of our growing mobile commerce channel."

Since going live with Yottaa, The Tie Bar has experienced significant web application performance improvements, especially for mobile users, which is a major win for the company. With the unique optimization capabilities of Yottaa and the fact that it was purpose-built for mobile devices, The Tie Bar can confidently iterate and improve the best possible user experience for its customers, regardless of their location, network or device type.
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