Tiffany & Co's iPhone App Offers Virtual Diamond Consultation

Shopping for engagement rings just got a bit more fun with the launch of Tiffany's first mobile app for the iPhone. The app lets shoppers explore exquisite diamond engagement rings with the Tiffany & Co. Engagement Ring Finder.

The app offers users tools for selecting the perfect Tiffany diamond engagement ring. The app lets shoppers view a wide range of styles and the ability to learn about the qualities of Tiffany diamonds. The app also includes a Ring Sizer, a tool that lets users determine their ring size by placing an actual ring directly on the screen and aligning it with the correct circle in the guide. Browsers also can search the collection according to shape, setting, metal or design.

The rings are shown true-to-size and each style may be viewed with diamonds of six different carat sizes. Users may zoom in on a ring's exquisite details, pair the rings with wedding bands, and save or share their favorites via e-mail, Facebook and Twitter.

In addition, users can make an appointment for a diamond consultation via phone or e-mail. The app will appear in English and Japanese, with prices in local currency. Prices will not appear in the Chinese version or in the international English version that is available to all other countries.
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