Tilly's Manages Omnichannel With Aptos Singular Commerce

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Tilly's Manages Omnichannel With Aptos Singular Commerce

Apparel, footwear and accessories retailer Tilly's has selected the Aptos Singular Commerce™ platform to support seamless experiences and best-practice operational execution essential for success in today's omnichannel retail era.

Tilly's is a specialty retailer of West Coast-inspired apparel, footwear and accessories with an extensive assortment of brands rooted in action sports, music, art and fashion. Tilly's operates 225 stores in 33 states and its website, www.tillys.com.

"We conducted a very extensive evaluation of retail technology offerings and Aptos' proven platform along with its strong reputation and customer satisfaction scores were very influential in our selection," said Jon Kubo, chief digital officer, Tilly's Inc. "Leveraging Aptos' end-to-end cloud-based retail technology suite, Tilly's will gain a holistic and fully integrated set of capabilities to support our digital convergence initiatives today, and expand when we're ready to leverage new solutions as our business grows and evolves."

Aptos' Singular Commerce platform integrates every part of the enterprise to enable truly seamless customer experiences no matter where, when or how customers shop. Supporting omni-channel operations, information is integrated across channels to support one complete view of customers, inventory, orders, and more.

Tilly's will leverage the market-leading Aptos Store point of sale solution to support customer engagement and seamless transactions across 1,200 mobile devices in its brick & mortar stores. As well, Tilly's will leverage the powerful Aptos Sales Audit solution to validate and relay accurate and timely transaction information throughout the enterprise, integrating data from its point of sale and legacy back end systems, for improved decision making, streamlined operations and reduced costs.

Aptos CRM will help Tilly's cultivate long-term relationships with customers and remain relevant by quickly identifying and responding to their changing needs and desires. Providing a 360-degree view of each customer, Aptos CRM provides advanced tools for customer capture, analysis, segmentation and campaign management.

The addition of Aptos Enterprise Order Management will enable the company to profitably manage all orders throughout their lifecycle, from initiation to fulfillment and back, and help integrate Tilly's physical and online retail channels.