Time to Get Serious about Customer-First Commerce
Retailers have taken so many half steps in the journey to customer-centricity that many can hardly believe they still have a long way to go. In this webinar, you will hear from IDC research analyst Leslie Hand who will present a blueprint for retailers based on highlights from the 2017 RIS/IDC Customer Engagement Tech Trends Study. This action-based blueprint will feature strategies and solutions that should be used by retailers today to achieve customer-first commerce and investment plans they should be making over the next two years.
Key findings revealed in the webinar include:
Top strategies pursued by retailers in the next 18 months
Top challenges retailers plan to solve in the next 18 months
Top methods retailers should use to compete with Amazon
Top technologies retailers should invest in to catch up to consumers
Of all the datapoints in the study, the three most significant are that only 13% of retailers have a unified customer strategy across all channels, only 20% have unified back-end architectures, and only 25% have a single view of the customer.
It's time for retailers to get serious about delivering customer-first commerce by adopting a blueprint that produces differentiation in the marketplace and drives growth.