TKO Inks Licensing Deal With Ambrosia Fashion Group

1/5/2016
Technical Knockout Inc signed a licensing deal with Ambrosia Fashion Group LLC, for women's activewear and loungewear. The launch is schedule for spring 2016. This continues the company's expansion from a boxing brand to a global player in fitness and lifestyle.

Founded by Garry Kurtz, Technical Knockout Inc., headquartered in Houston, Texas, launched into the fitness world in 1996. First a boxing equipment company, TKO has evolved into a health and fitness equipment, accessory and apparel lifestyle-brand. Under the leadership of Kurtz, TKO is dedicated to building a brand inclusive of innovative products that support wellness and healthy living, all made with care and accessibly priced. Every product not only looks appealing and contemporary, but is built to endure the busy lifestyles of its savvy consumers. Most of Kurtz's life has been in the fitness arena, first as a power lifter and then as a product innovator, so TKO's progression to global fitness product leader and a sporting goods heritage brand is a path that is inevitable.

TKO's newest licensing agreement  is an extremely important category, active apparel and loungewear.  Launching in just a few months, AFG will be designing a collection of fashion-function mix and match athleisure looks that are certain to excite the category's burgeoning  marketplace.  AFG  is one of the most respected fashion companies in the industry.  The privately held company sells its many branded and private label lines to all channels of distribution, including department, specialty, sporting goods and e-commerce retailers. AFG's, Steven Oshatz and Jerri Nagy, two industry pros, will  work closely with Garry Kurtz to develop an unprecedented collection for the TKO brand. The new TKO collection will maintain all the ultra-technical aesthetics supporting the studio to street wear trend in active and lifestyle apparel, while conforming to its heritage roots of authenticity.  Tops, bottoms and cover-ups (such as jackets and vests), all with a modern approach to color, fabrics, fit and fashion detailing are expected to range in retail from $25- $80. Performance driven fashion with universal appeal is truly made possible by the AFG/TKO teams.

According to AFG, senior vice president, Steven Oshatz, "We are thrilled about our new TKO relationship. The debut collection of women’s activewear will reach stores in time for the marketplace's push for countrywide warm weather and outdoor activities." 

Garry Kurtz, president and CEO of Technical Knockout Inc, adds, "This is a very key category for TKO and I am confident that AFG is by far the best company to represent our brand. Its expertise and reputation are unsurpassed and I am impressed with their design and manufacturing abilities they are bringing to the table."

Presently, the TKO assortment includes boxing gloves and punching towers (from its early days) as well as body balls, yoga mats, fitness electronics, dumbbells to kettle balls and newly added agility training accessories. From warm-up and strength training through recovery, TKO offers everything needed for most exercise routines. With time constraints, an emphasis on convenience and more people telecommuting, exercising at home is trending and shows no sign of slowing. From a simple corner to an elaborate home gym, all types of equipment and accessories are as common as furniture for today's health-driven consumers.  Other recent licensing categories that have debuted or are on the way include a full line of women's and men's athletic legwear that provides the comfort and function that is so important for sport socks as well as headwear, scarves and gloves.  Other fitness category deals are in the works for TKO's ultimate head to toe collection of lifestyle products.

TKO has grown to its position through its innovative thinking and superior knowledge of the fitness industry and is clearly here to stay. The brand delivers innovative fitness products ensuring today's busy men and women can tailor their desired workout program and daily routine with TKO's many choices.  
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