Tommy Hilfiger Launches on Apple iPhone

10/1/2009
Tommy Hilfiger announces the launch of Tommy Hilfiger for iPhone, a downloadable mobile shopping application available via iTunes and Apple's App Store, in partnership with ATG. The application, built on ATG Mobile for iPhone and iPod touch, lets consumers explore, search, and purchase Tommy Hilfiger anytime, anywhere.

After downloading the free application, shoppers can:

- Browse the complete Tommy Hilfiger collection with a flick and a scroll
- Use search and filters to easily find the latest styles in their favorite category, size or price range
- Touch, pan and zoom images to view intricate product and outfit details
- Add their favorite items to a cart and easily checkout with quick-fill capabilities to enter shipping and billing information
- Register to receive news on the latest products and initiatives available when shopping online or via a mobile device

The new Tommy Hilfiger application connects consumers through the Web, iPhone and/or iPod touch to the Tommy Hilfiger stores as if they were experiencing the stores in-person. If shoppers can't find an item in the local store, they can check availability on the iPhone and place an order. To make shopping as convenient as possible, shopping carts will follow consumers, regardless if they start online or on their iPhone. If an item is out-of-stock, shoppers can sign up for push notifications directly to their iPhones.

"Our customers are already using iPhones and other web-enabled mobile devices to quickly connect and research products - our iPhone application enables the natural next step of making a purchase," said Kate Terry, Executive Vice President of Global E-commerce at Tommy Hilfiger Group. "Creating a smooth and entertaining experience for shoppers to explore, search and buy from the brand is an important function of our web-based initiatives, so we are very excited to launch our Tommy Hilfiger for iPhone application. We are also happy to partner with ATG, a well-renowned innovator in e-commerce."
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