Tommy Hilfiger Leaks Latest Collection on Social Ahead of NYFW Runway Show

2/16/2015
PVH-owned Tommy Hilfiger is showing Fall 2015 women's runway collection at the Park Avenue Armory during New York Fashion Week on Monday, Feb. 16, with the collection fusing football themes and varsity motifs with Hilfiger's classic American sportswear designs. The brand is continuing to innovate in the digital arena and deliver its latest fashions to fans straight off the runway.

"Our inspiration this season is rooted in one of the most iconic and inclusive American past-times: football," said Tommy Hilfiger. "This Fall we will celebrate our 30th anniversary with limited-edition product available to our consumers the moment the look steps onto the runway. We will also continue to introduce innovative digital technology that democratizes the event and invites everyone to view the show in expanded, engaging ways."

As a tribute to the brand's 30th anniversary, exclusive styles that premiere on the runway will be instantly available to purchase on tommy.com.

The limited-edition commemorative Hilfiger Collection designs are emblazoned with the number of the brand's milestone birthday, and styles include a varsity-inspired faux fur V-neck sweater in burgundy or oyster gray, and a zip-top leather oversized clutch in five colors.

Continuing Tommy Hilfiger's tradition of fashion week collaborations with social media innovators, the 30th anniversary sweater and clutch will debut on the Tommy Hilfiger Twitter stream, seconds before stepping onto the runway, using the popular Twitter Mirror. The only brand to host the Twitter Mirror backstage at New York Fashion Week, the partnership provides an exclusive preview of key looks in Tommy Hilfiger's Fall 2015 runway collection.

The Twitter Mirror is a software application that allows the user to take a "selfie," edit it with personalized creative content and share the image globally via Tommy Hilfiger's Twitter feed, @TommyHilfiger.

The Twitter Mirror partnership builds upon the popularity and success of past collaborations with Twitter, including the Vine Booth, which was backstage at the brand's Spring 2015 fashion show and generated widely viewed video posts, including those from Kendall Jenner, Georgia May Jagger and Alexa Chung, among others. Models, VIPs and bloggers will be using the Twitter Mirror to capture their own bespoke images backstage, providing an exclusive, real-time peek into the action behind-the-scenes at one of New York Fashion Week's biggest shows.

Further details on the Tommy Hilfiger brand's full digital fashion week program will be announced during Fall 2015 New York Fashion Week.

Tommy Hilfiger Digital
Tommy Hilfiger is driven by a mandate to pioneer and elevate day-to-day business through the power of digital technology. Inspired by its trademark entrepreneurial spirit, the brand uses digital initiatives throughout its operations to reach new consumers, improve service and efficiencies, support sustainability, enhance the fashion industry and push the boundaries of the status quo. In 2015, Tommy Hilfiger unveiled the fashion world's first digital showroom in Amsterdam, and in 2013 the company opened its first "digital flagship" retail store in DÜsseldorf, Germany. The same year, Hilfiger Denim was the first fashion brand to present a cutting-edge, fully digitalized stand at the Bread & Butter Berlin tradeshow. At New York Fashion Week, Tommy Hilfiger has pioneered a digitalized Runway Newsroom, which provides global press with immediate access to all show-related collateral.
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