Top 10 Best-Led Retailers

What does it take to be the “best-led” retailer? A new list ranking 250 companies seeks to answer this question.
Jamie Grill-Goodman
Editor in Chief
Jamie goodman

What does it take to be the “best-led” retailer?

To answer this question, Inc. has put forth its first annual “Best-Led Companies” list — a select, data-driven list recognizing the strongest U.S. firms with revenue of $50 million to $2 billion.

The Honest Company, for example, which is ranked in the top 100 companies, is recognized for its accomplishments in four key areas including: performance and value creation; market penetration and customer engagement; talent and leadership team.

“Being recognized by Inc. on their inaugural Best-Led Companies list is a true testament to the diverse expertise of our leadership team at work" said Nick Vlahos, CEO of The Honest Company. "Every day, this team shows up, deeply committed to bringing our very best to the table to ensure our Honest family thrives as we deliver powerful, innovative products, content and community to our customers. We believe this special blend of talent, experience and culture will continue to drive us forward and further solidify our position as the next generation, modern CPG company.”

The "Best-Led Companieslist recognizes 250 companies in total that are agile enough to maneuver but also big enough to have a broad impact. These companies employ 35 million people, about one of four U.S. workers. All 250 have a successful track record with leadership teams that spur solid performance, create value, penetrate markets, engage with customers, and more.

To compile the list, Inc. evaluated private and public U.S.-based companies using a proprietary 12-point measure of management excellence generated with input from partners at Pitchbook and Shango Labs.

“This inaugural list of companies represents the remarkable midsized companies, both public and private, often founder led, that are at the vanguard of reinventing American business,” said Scott Omelianuk, editor-in-chief of Inc. magazine. “With their leadership, all business will benefit from an exciting, competitive future full of possibilities.”

The No. 1 company to grace the the full list is Snowflake, no stranger to retailers as the company provides organizations with a single, integrated cloud data platform focused on secure access. 

Below, RIS breaks out the top 10 retailer and consumer goods companies from the full list. To see the complete list, visit

  1. (13) Sonos

Electronics developer and manufacturer that sells DTC and through other retailers.  

  1. (42) TechStyle Fashion Group

A subscription apparel and accessories retailer offering exclusive labels, such as Fabletics, JustFab and ShoeDazzle.

  1. (45) Mercari

A marketplace connecting people looking to buy and sell used items.

  1. (55) FIGS

Makes and sells stylish scrubs and other medical garb directly to health care professionals.

  1. (78) Allbirds

Sustainable footwear retailer and an RIS’ 2018 Hot Retail Startup.

  1. (91) YETI Coolers

Manufactures and sells coolers and outdoor products.

  1. (97) StockX

Online marketplace and clothing reseller.

  1. (100) The Honest Company

Digitally-native retailer founded by Jessica Alba that focuses on leading the clean lifestyle movement. [See more: Pete Gerstberger Named Chief Digital & Strategy Officer at The Honest Company]

  1. (113) Overstock

Internet retailer of home goods at discounted prices.

  1. (135) Callaway Golf

Designs and manufactures golf equipment and accessories.

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