Top 100 Consumer Goods Companies 2017
How tough is the consumer goods market these days? Almost one-third of the world’s largest public consumer goods companies experienced sales declines in 2016. Another 25 leading companies posted growth of 2.0% or less.
That means the annual letter to shareholders didn’t deliver much in the way of good financial news at more than half of the companies listed in CGT’s "Top 100 Consumer Goods Companies" for 2017.
These decidedly disappointing results confirm the research at IDC Manufacturing Insights, which finds that only 3.0% of the $35 billion in net growth in the consumer goods industry over the last three years has come from traditional, large enterprise players.
Much of the rest is coming, of course, from what IDC calls “lateral” companies: the independents, upstarts, “ankle biters” or whatever else you’d like to call them who’ve taken full advantage of an increasingly digital economy to win substantial amounts of market share from traditional players.
However, there is some good news in the fact that — at least so far —these large, traditional players aren’t quite going out of business. In fact, only two of the companies from CGT’s 2016 Top 100 have dropped from the list: Keurig Green Mountain became a private enterprise after its 2015 acquisition by JAB Holding, and Tsingtao Brewery Co. simply slipped a little behind new No. 100 Thai Beverage revenue-wise.
The more optimistic news is that this year’s results actually represent an improvement from 2016, when practically two-thirds of the companies (58 to be exact) on the Top 100 list posted negative growth. This might be a very positive sign that traditional companies are adapting to the many changes in consumer demand and behavior that have taken place in recent years, and are finding ways — new products, sales channels and distribution strategies, and maybe a strategic acquisition or two — to remain relevant despite the rising competitive tide.
The entire list of the Top 100 CG companies from RIS' sister publication Consumer Goods Technology is available here. Below is a quick look at the top 10 on the list and their annual revenue.
- Nestle: $86.6 billion
- Philip Morris International: $75 billion
- Procter & Gamble: $65.3 billion
- PepsiCo: $62.7 billion
- Unilever: $55.4 billion
- JBS S.A.: $52.2 billion
- Anheuser-Busch: $45.5 billion
- Coca-Cola: $41.9 billion
- Christian Dior: $40 billion
- LVMH Moët Hennessy Louis Vuitton: $39.5 billion