Toshiba and SAS Team Up to Supercharge Predictive Analytics

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Toshiba and SAS Team Up to Supercharge Predictive Analytics

05/04/2015
It’s no longer enough for retailers to know who their customers are — retailers need an edge in the way they connect with and influence consumers to drive increased value. To be successful, retailers must capitalize on each opportunity, and learn from every single interaction.
 
Toshiba Global Commerce Solutions and SAS have announced the launch of a combined effort aimed at helping retailers better connect with their customers, through advanced predictive analytics delivered at various touch points in a true omnichannel solution.
 
“Toshiba is committed to delivering a seamless and interactive shopping experience for shoppers everywhere,” said Patricia Pepper, VP of worldwide services, Toshiba Global Commerce Solutions. “Through our collaboration with SAS, well-known as an industry leader for powerful analytic solutions, Toshiba is further empowering its retail customers to more effectively curate both a personalized and real-time shopping journey for each customer that transcends a multitude of channels.”
 
This alliance between Toshiba and SAS will allow retailers to leverage insights where consumers interact with technology — gaining greater transparency into shopper behavior, and impacting the success of loyalty and promotions campaigns. The solution will also allow retailers to tap into consumer groups and social networks in order to connect with new customers at critical decision points before, during and after each transaction.
 
“Customers will now have more ways than ever before to reap the benefits of SAS’ market-leading advanced analytics. With SAS Analytics embedded within the Toshiba loyalty management systems they are already purchasing, customers will have an easily accessible, comprehensive solution giving them the long-term option to apply analytics that may have been previously out of their reach,” said Russ Cobb, SAS VP of global alliances and channels.
 
As consumers rapidly adopt new technologies, retailers are gaining new ways to connect with customers, and also new opportunities to capture data. In fact, research findings indicate that consumers are 55% more likely to share personal and shopping behavioral data in exchange for a more customized experience or reward. While many retailers recognize the value of this data, they still struggle to capture and make use of it, despite the growing consumer buy-in. By combining the strengths of these two companies, retailers can now gain a significant advantage – helping to uncover actionable insights, recognize and react to trends through real-time data visualization, and identify next best actions to optimize conversion rates.