Toys "R" Us launches a new service that allows customers to purchase gift cards online. As part of the new service, the retailer has launched a program that offers shoppers the ability to create personalized gift cards. Online shoppers choose from eight predesigned gift cards or make their own personalized creation featuring a cherished photo, customized message or distinctive background art. The personalized gift card comes with a high-quality greeting card that can be custom designed as well. Cards can be selected from a wide assortment of designs to fit any special occasion, from birthdays to graduation and everything in between.