Toys ‘R’ Us and the big giraffe are back, and just in time for the holidays.
Grocer Kroger has entered a partnership to bring Geoffrey's Toy Box exclusive brands to nearly 600 Kroger stores for the 2018 holiday season.
Starting this month, Geoffrey's Toy Box branded merchandise and displays will appear in participating Kroger Family of Stores with a selection of 35 children's toys, ranging in price from $19.99 to $49.99. Geoffrey's Toy Box, a division of Geoffrey LLC, owns and operates a portfolio of more than 20 exclusive brands. The holiday popup will feature exclusive toys from Animal Zone, Imaginarium, Journey Girls, Edu Science, You & Me, and Just Like Home.
"Geoffrey's Toy Box delivers a unique shopping destination within Kroger stores," said Robert Clark, Kroger's senior vice president of merchandising. "We're excited to offer Geoffrey's Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys "R" Us."
"We are thrilled to partner with Kroger to bring a curated collection of product from our beloved portfolio of brands to American consumers this holiday," added Richard Barry, EVP at Geoffrey's Toy Box.