Toys "R"Us Expands Marketing Services Agreement with GSI Commerce

Toys "R"Us extends a multi-year contract for marketing services with GSI Commerce. The toy retailer uses digital marketing services through gsi interactive, its full-service interactive marketing and design agency. Toys "R" Us will use gsi interactive's services for e-mail marketing, paid search and online advertising, affiliate marketing, content creation, and interactive design.

Since 2006, GSI has been providing Toys "R" Us with e-commerce technology, customer service support, and interactive marketing services for all of its branded online stores including www.Toysrus.com and www.Babiesrus.com.