Toys“R”Us to Launch New Online Marketplace

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Toys“R”Us to Launch New Online Marketplace


Toys“R”Us has entered into an agreement with Mirakl support the creation of a new online marketplace for the Toys“R”Us and Babies“R”Us businesses in the United States and Canada. The platform, set to launch in 2018, will enable Toys“R”Us to increase its product selection and decrease time to market for new merchandise.

“As the leading toy and baby retailer, customers expect us to have the latest and greatest assortment of products available. The marketplace model provides the opportunity to accomplish just that,” said Lance Wills, Global Chief Technology Officer, Toys“R”Us. “We look forward to working with Mirakl, and its experienced team, to bring this user-friendly shopping option to our customers.”

Beyond enhancing its breadth and depth of selection, the online marketplace will allow Toys“R”Us to leverage data from third-party products and sellers to identify potential, new retail partners and influence the company’s in-store offerings.

The news comes just after Toys“R”Us has filed for bankruptcy protection.