Tractor Supply Company Names Senior Vice President of Ecommerce

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

Tractor Supply Company has promoted Letitia Webster, a 2018 RIS Top Women in Retail Tech award winner, to senior vice president of Ecommerce. 

“The last 15 years have seen great strides for women, not only in technology roles but other roles as well,” Webster told RIS last year. “The tools and education available, as well as the integration of technology into our everyday lives have made it easier for women to have a seat at the table in the tech world.”

In her new role, Webster will lead the Ecommerce, Omni Channel and Master Data Management business functions to drive a common customer experience across all channels. She joined the rural lifestyle retailer in 2014 as the divisional merchandise manager for Omni Channel and has served as the vice president of Omni Channel since March 2015.

More on Tractor Supply Company’s Digital Strategy

New technologies such as computer vision, artificial intelligence, drones and robots are changing the way we think, act and function within the value chain. Hear from Tom Hutchins, VP, Technology and Strategy, Tractor Supply Company, and Dave LammersVP, Retail Technology, DICK’S Sporting Goods, how retailers are leveraging these technologies, at the NRF Big Show 2020, during “The future of digital retailing is now.

Additionally, don’t miss Letitia Webster, during “How Tractor Supply cultivates true omni channel wins,” on how a clear customer vision and an iterative approach can drive transformational change



“Over the past five years, Letitia has been instrumental in growing our ecommerce business and driving our ONETractor strategy,” said Rob Mills, EVP, chief technology, digital commerce and strategy officer. “Thanks to her leadership over initiatives such as buy online pickup in store, online returns and the Stockyard in-store kiosks, we have been able to provide a more seamless shopping experience for our customers with positive results. We congratulate Letitia on this significant milestone and look forward to her continued contributions.”

Prior to joining Tractor Supply, Webster spent 27 years at Sears Holdings Corporation, most recently as senior director and general manager of Online, where she was responsible for marketplace sales growth through category expansion, merchandising and third-party partner acquisition. Webster brings over 30 years of retail experience across merchandising, marketing and ecommerce to her new role.

In 2018, Webster was recognized as one of the Women Changing the Retail World by Retail Leader and as one of the Top Women in Retail Tech by Retail Info Systems.

Webster holds a Bachelor of Science in apparel and textiles from The University of Alabama. She is a member of the NRF Digital Council.  


Earlier this month, Tractor Supply Company announced Macy’s current president, Hal Lawton, will become the president, CEO and a member of the board, effective January 13, 2020.  Lawton will replace Greg Sandfort, who previously announced his intent to retire.  

Lawton served as president of Macy’s since September 2017 and had responsibility for all aspects of the Macy’s brand, including merchandising, marketing, stores, operations, technology and consumer insights and analytics.  Get the full story here.


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