Trade Promotion Management

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Trade Promotion Management

A collection of news, articles and other featured content about Trade Promotion Management.

Pricing, Promotions and Markdown Innovations in the Era of Artificial Intelligence

In the era of AI, retailers are exploring more strategic, channel-specific, and autonomous approaches to pricing and promotions that will drive profitable revenue growth.

4 Retail Price and Promotion Predictions for 2021

While no single source can accurately predict exactly what will happen, one thing is certain: Science-based pricing, promotions and markdowns will be more critical than ever.

Learn about the hottest tech trend helping aid today’s retailers in managing demand, promotions, fulfillment, assortment and more.

Learn why it's important for retailers to reinvigorate their promotions so they can re-engage and retain a shopper base that has developed even greater expectations for grocery shopping.

VIEW ON-DEMAND!   Remember Amazon’s plans for “anticipatory shipping”? What if you could deploy the same underlying predictive analytics to anticipate shifting patterns in demand and fulfillment preferences?

Find out how Chipotle and skating legend Tony Hawk are bringing gaming, live streaming, and burritos together.

Family Farm & Home, will integrate and automate their supply chain. Uncover how the farm and rural lifestyle will benefit from demand forecasting, automatic replenishment, allocations, and promotions forecasting.

VIEW ON-DEMAND   The ability for retailers and CPG companies to accurately forecast short-term consumer demand and ensure products are available to consumers when they need them most has been thrust to the forefront with the onset of the worldwide health crisis.

Until now, all fast-moving consumer goods brands have been able to grow rapidly and at a steady pace, but lately businesses are facing tremendous pressure to sustain a constant growth rate.  Some crucial factors behind such pressure include evolving consumer behavior, hyper-competitive busi

Retail's real value can be summed up by four things: Idea, Design, Emotion, and Cause.  

Despite aggressive markdowns in some segments the retailer has seen profits and sales rise, setting a new standard for success. Read on to learn about AEO’s record-breaking quarter.

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