Trade Promotion Management

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Trade Promotion Management

A collection of news, articles and other featured content about Trade Promotion Management.

Many successful high-volume retailers have turned to artificial intelligence (AI) to navigate the data muddle. Read how AI is set for a retail growth spurt.

There are opportunities for all retailers to automate elements of their pricing and promotions. Explore the four areas where this retail technology has the biggest impact.

An executive’s guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

The new science-based technology will help the beauty retailer craft targeted pricing and promotions across its various international markets.

Sharpen your pricing and promotions in advance of the all-important holiday season.

If you're struggling to take your digital promotions from "it works" to "it's great!," try putting these three best practices to work.

Learn how, by using retail technology, brands must take more ownership of what’s happening with products in stores.

A closer look at the category management process of Amazon reveals the customer-centric approach they have adopted while efficiently planning the category development process.

Digital analytic assistant CINDE now answers questions and gives insights about grocery and hard goods retail promotion impact and makes recommendations for future optimization. Read on for more info and an informative video.

The retailer is deploying a next-gen planning and execution solution to better understand customer and basket information and distribute personalized promotions.

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