Trade Promotion Management

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Trade Promotion Management

A collection of news, articles and other featured content about Trade Promotion Management.

The retailer’s new promotion optimization solution uses predictive modeling and custom visualizations to analyze campaign success and provide actionable insight. The solution has already eliminated 30% of JOANN’s ineffective margin-sapping promotions.

An executive’s guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

A closer look at the category management process of Amazon reveals the customer-centric approach they have adopted while efficiently planning the category development process.

Many successful high-volume retailers have turned to artificial intelligence (AI) to navigate the data muddle. Read how AI is set for a retail growth spurt.

There are opportunities for all retailers to automate elements of their pricing and promotions. Explore the four areas where this retail technology has the biggest impact.

The new science-based technology will help the beauty retailer craft targeted pricing and promotions across its various international markets.

Sharpen your pricing and promotions in advance of the all-important holiday season.

If you're struggling to take your digital promotions from "it works" to "it's great!," try putting these three best practices to work.

Learn how, by using retail technology, brands must take more ownership of what’s happening with products in stores.

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