Trade Promotion Management

Press enter to search
Close search
Open Menu

Trade Promotion Management

A collection of news, articles and other featured content about Trade Promotion Management.

In the excitement of seeing margin improvements as Loblaw Companies started to implement algorithms, employees were “overzealous.” Find out what this meant for the retailer and what it plans next.

With the back-to-school season set to kick off retailers can expect a modest gain in sales compared to last year. However they can see a big boost in revenue by catering to last minute shoppers who typically spend twice as much as early season purchasers.

The retailer’s new promotion optimization solution uses predictive modeling and custom visualizations to analyze campaign success and provide actionable insight. The solution has already eliminated 30% of JOANN’s ineffective margin-sapping promotions.

A closer look at the category management process of Amazon reveals the customer-centric approach they have adopted while efficiently planning the category development process.

Many successful high-volume retailers have turned to artificial intelligence (AI) to navigate the data muddle. Read how AI is set for a retail growth spurt.

There are opportunities for all retailers to automate elements of their pricing and promotions. Explore the four areas where this retail technology has the biggest impact.

Learn how, by using retail technology, brands must take more ownership of what’s happening with products in stores.

Sharpen your pricing and promotions in advance of the all-important holiday season.

Check out this three-phased approach for adopting a pricing strategy for optimal results and ROI. With the ROI from each stage funding the next, retailers can even reinvest in other areas of innovation.

Show More