Trade Promotion Management

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Trade Promotion Management

A collection of news, articles and other featured content about Trade Promotion Management.

Getting Ahead Of the Demand Shift: How to Win In the Future of Selling

Learn about the hottest tech trend helping aid today’s retailers in managing demand, promotions, fulfillment, assortment and more.

5 Shopper Stats Arguing for Aggressive Retail Promotions

Learn why it's important for retailers to reinvigorate their promotions so they can re-engage and retain a shopper base that has developed even greater expectations for grocery shopping.

Find out how Chipotle and skating legend Tony Hawk are bringing gaming, live streaming, and burritos together.

Family Farm & Home, will integrate and automate their supply chain. Uncover how the farm and rural lifestyle will benefit from demand forecasting, automatic replenishment, allocations, and promotions forecasting.

VIEW ON-DEMAND   The ability for retailers and CPG companies to accurately forecast short-term consumer demand and ensure products are available to consumers when they need them most has been thrust to the forefront with the onset of the worldwide health crisis.

Until now, all fast-moving consumer goods brands have been able to grow rapidly and at a steady pace, but lately businesses are facing tremendous pressure to sustain a constant growth rate.  Some crucial factors behind such pressure include evolving consumer behavior, hyper-competitive busi

Retail's real value can be summed up by four things: Idea, Design, Emotion, and Cause.  

Despite aggressive markdowns in some segments the retailer has seen profits and sales rise, setting a new standard for success. Read on to learn about AEO’s record-breaking quarter.

Canadian Tire’s Triangle Rewards program now boasts close to 70% penetration of Canadian households. Learn how it is using all that customer data to ultra-personalize its offers and skyrocket its marketing ROI.

By joining forces and combining the breadth of their expertise, Otimo Retail and XCCommerce now offer global retailers the power to optimize their promotional and coupon initiatives within a unified commerce approach. Get the details.

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