Trade Promotion Management

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Trade Promotion Management

A collection of news, articles and other featured content about Trade Promotion Management.

The 5 Levers Powering Revenue Growth Management

Until now, all fast-moving consumer goods brands have been able to grow rapidly and at a steady pace, but lately businesses are facing tremendous pressure to sustain a constant growth rate.  Some crucial factors behind such pressure include evolving consumer behavior, hyper-competitive busi

Despite aggressive markdowns in some segments the retailer has seen profits and sales rise, setting a new standard for success. Read on to learn about AEO’s record-breaking quarter.

Retail's real value can be summed up by four things: Idea, Design, Emotion, and Cause.  

Canadian Tire’s Triangle Rewards program now boasts close to 70% penetration of Canadian households. Learn how it is using all that customer data to ultra-personalize its offers and skyrocket its marketing ROI.

A closer look at the category management process of Amazon reveals the customer-centric approach they have adopted while efficiently planning the category development process.

By joining forces and combining the breadth of their expertise, Otimo Retail and XCCommerce now offer global retailers the power to optimize their promotional and coupon initiatives within a unified commerce approach. Get the details.

In the excitement of seeing margin improvements as Loblaw Companies started to implement algorithms, employees were “overzealous.” Find out what this meant for the retailer and what it plans next.

With the back-to-school season set to kick off retailers can expect a modest gain in sales compared to last year. However they can see a big boost in revenue by catering to last minute shoppers who typically spend twice as much as early season purchasers.

The retailer’s new promotion optimization solution uses predictive modeling and custom visualizations to analyze campaign success and provide actionable insight. The solution has already eliminated 30% of JOANN’s ineffective margin-sapping promotions.

Learn how, by using retail technology, brands must take more ownership of what’s happening with products in stores.

Many successful high-volume retailers have turned to artificial intelligence (AI) to navigate the data muddle. Read how AI is set for a retail growth spurt.

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