Trade Promotion Management

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Trade Promotion Management

A collection of news, articles and other featured content about Trade Promotion Management.

An executive’s guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

Sharpen your pricing and promotions in advance of the all-important holiday season.

If you're struggling to take your digital promotions from "it works" to "it's great!," try putting these three best practices to work.

Learn how, by using retail technology, brands must take more ownership of what’s happening with products in stores.

Digital analytic assistant CINDE now answers questions and gives insights about grocery and hard goods retail promotion impact and makes recommendations for future optimization. Read on for more info and an informative video.

A closer look at the category management process of Amazon reveals the customer-centric approach they have adopted while efficiently planning the category development process.

The retailer is deploying a next-gen planning and execution solution to better understand customer and basket information and distribute personalized promotions.

Shoppers want a customized online buying experience that’s fast, easy, and simple, and Content-as-a-Service (CaaS) is the surest way of satisfying them. CaaS is a method of delivering content with speed and consistency while reaching customers on their channel of choice.

Check out this three-phased approach for adopting a pricing strategy for optimal results and ROI. With the ROI from each stage funding the next, retailers can even reinvest in other areas of innovation.

2016 was a year of transformation and transition at RH (formerly Restoration Hardware). Find out what the coming year holds for the furniture retailer.

Making good use of promotions, locations and that essential connection between online and offline should be key priorities for all retailers.

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