Trade Promotion Management

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Trade Promotion Management

A collection of news, articles and other featured content about Trade Promotion Management.

The retailer is deploying a next-gen planning and execution solution to better understand customer and basket information and distribute personalized promotions.

Shoppers want a customized online buying experience that’s fast, easy, and simple, and Content-as-a-Service (CaaS) is the surest way of satisfying them. CaaS is a method of delivering content with speed and consistency while reaching customers on their channel of choice.

A closer look at the category management process of Amazon reveals the customer-centric approach they have adopted while efficiently planning the category development process.

Check out this three-phased approach for adopting a pricing strategy for optimal results and ROI. With the ROI from each stage funding the next, retailers can even reinvest in other areas of innovation.

2016 was a year of transformation and transition at RH (formerly Restoration Hardware). Find out what the coming year holds for the furniture retailer.

Making good use of promotions, locations and that essential connection between online and offline should be key priorities for all retailers.

Proper pricing can often be the difference between capturing the sale and driving shoppers to the competition, download this Tech Solutions Guide and learn how to do it right.

Fluid, a digital shopping software and services company, has acquired 8th Bridge, an on-demand provider of social discovery, curation, analytics and marketing solutions.

With this new partnership, dunnhumby science will be integrated into the Aptaris solution, providing retailers with a single, end-to-end promotions management solution.

Manage data file transfer (including EDI) with integration Platform as a Service (iPaaS) and rapidly reduce application to application integration costs (cloud or on premise). In addition, connect with Trading Partners (EDI) with multiple file transfer and communication protocols.

L'Occitane used Mother's Day-themed window displays to highlight its Peony Collection

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