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04/05/2021

Trader Joe’s Teams With Magnusmode App

Jamie Grill-Goodman
Senior Editor
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graphical user interface

Trader Joe’s has partnered with MagnusCards by Magnusmode, a free app dedicated to making the world a more accessible place for people with cognitive and intellectual disabilities, to offer five Trader Joe’s Card Decks on grocery shopping.

Magnusmode was founded by Nadia Hamilton, who grew up helping her brother Troy, who has autism, complete everyday tasks — like brushing his teeth, helping him dress for school, etc. To lessen his anxiety and support his independence, she created hand-drawn, step-by-step guides that he was able to follow and re-enact. Back then, Nadia’s guides were simple crayon drawings on paper, but today, through the Magnusmode app, they are now digitalized “Card Decks” known as MagnusCards.

Each deck of MagnusCards guides the user through an experience that might otherwise feel challenging or overwhelming. Now within the app’s “Shopping” section, there are five different Trader Joe’s Card Decks. Each Deck focuses on a different aspect of the Trader Joe’s experience, such as “Sensory Experiences in the Store” and “Checking Out Your Items”, breaking it down into simple, easy-to-follow steps.

MagnusCards by Magnusmode  is available for download from the App Store and Google Play.