TransPerfect, the world’s largest privately held provider of language services and translation-related technologies, announced an ongoing relationship with clothing retailer A|X Armani Exchange. TransPerfect provided complete language services and layout work to help A|X Armani Exchange prepare for the opening of its Quebec store in October 2010 and continues to support the company’s translation and typesetting needs.
Quebec’s Charter of the French Language designates French as the official language of the province and guarantees citizens the right to be informed and served in the local language. Because of this ordinance, translation services were a critical concern to A|X Armani Exchange as the retailer prepared to open its first regional store in Quebec’s Carrefour Laval mall. TransPerfect translated a range of materials from English into French, such as in-store signage and large employee manuals.
“We respect the importance of language and culture when we enter a new market for A|X Armani Exchange. When we were planning the A|X Armani Exchange opening in Quebec, we knew that our French materials had to be flawless. Given TransPerfect’s extensive experience providing English-to-French translations for Canadian markets, they were the obvious partner to help us reach that goal,” says Patrick Doddy, senior vice president brand director, A|X Armani Exchange.
After a successful store opening, A|X Armani Exchange now relies on TransPerfect’s GlobalLink Product Suite to create, track, approve and organize translation projects. Via GlobalLink, all A|X Armani Exchange departments send ongoing projects to TransPerfect, ensuring the translations are completed within the rapid turnaround times a busy retailer requires. Daily jobs submitted by 3 p.m. are completed by 8:30 a.m. the next day, with faster responses accommodated as needed. On an ongoing basis, more than 1,500 words are translated a week to keep the web site fully updated.
“As a leading fashion brand in the world today, A|X Armani Exchange understands not only the importance of quality communication with employees and customers in their own language, but also the value of continued localization efforts beyond the hype surrounding a new store opening,” says Liz Elting, co-CEO of TransPerfect. “At TransPerfect, we couldn’t agree more. It is this kind of consistent, global awareness that will drive business for retailers in 2011 and beyond.”