Travis Perkins Improves Customer Experience and Simplifies Operations with OneView Commerce
Travis Perkins plc, is optimizing in-store engagement and improving the customer experience across all channels with a comprehensive view of the customer journey. The retailer has partnered with OneView Commerce to transform customer interaction across all 19 brands of the Travis Perkins Group. The first brand undergoing transformation is Wickes, where a full in-store POS and cross-channel implementation is underway. The OneView platform will be extended across all 256 stores during the first half of 2016.
“We chose OneView Commerce based on their ability to deliver on our cross-channel strategy with a single in-store solution that provides one comprehensive view of the customer journey, including online activity and purchasing history,” said Travis Perkins CIO, Norman Bell. “The connected view of the customer journey gives our customers a better experience and at the same time simplifies our store operations. The platform is well-aligned with our architectural vision, and its integration with hybris eCommerce leverages our existing investment in the hybris platform.”
Travis Perkins plc began developing a new multi-channel IT platform last year to replace its legacy systems, and plans to standardize all of its businesses on the new platform over the next couple of years. In addition to improving the customer experience online and in branches, this new platform will be easier to use for employees, gather better quality data, and improve processes.
“Travis Perkins plc executives have demonstrated significant commitment and vision to their long term omnichannel strategy and we are equally committed to our role in this partnership,” said Linda Palanza, COO at OneView Commerce. “Digital transformation, as embraced by forward-thinking companies like Travis Perkins, provides the first step in implementing a full omnichannel solution across in-store, online, and voice."