TrimWater and Jeffrey NY make it Fashionable to Care



Healthy Alternative Beverage joins forces with Jeffrey Fashion Cares to benefit AIDS Research

New York, NY (April 9, 2008) -- Tonight marked the Jeffrey Fashion Cares 2008 annual fundraising extravaganza.  The event includes a runway fashion show featuring the hottest designers, cocktails, DJ, and silent and live auction of products from designers such as Prada, Gucci, Diesel, Dolce & Gabbana and more. This year the event is hosted by Jeffrey Kalinsky and Chaired by Dan Rothmann of Dolce & Gabbana, Chris Wile of Prada and Todd Sears of Merrill Lynch--the event once again benefited Lambda Legal, The Hetrick Martin Institute and Gay Men's Health Crisis.

When TrimWater founder, David Sackler, heard of this year's event to be held at Espace he immediately knew he had to be involved.  "It's important to get involved where you can," he says, "Whatever your expertise there's always a way to help.  I'm glad that my success with TrimWater makes it possible for me to give back to my community and help those in need."

TrimWater joined Jeffrey Fashion Cares this evening providing beverages to all attendees and will announce a special partnership with the non-profit.  Through the summer of 2008, TrimWater will give 10% of all online purchases to Jeffrey Fashion Cares to help raise funds for AIDS research.  To purchase please visit and when ordering enter "Jeffrey Fashion Cares" in the NOTES section on the check out page.

TrimWater was created by Lifestyle Beverages Founder David Sackler in response to a need for a low-calorie, low-sugar flavored water alternative for anyone who doesn't want to sacrifice great taste for staying in shape.  After realizing how high-calorie and high sugar drinks such as juices and popular flavored and vitamin enhanced water products add to weight gain, he sought to create a healthier alternative.

"Most of us are taught as children that juice is a vitamin rich, flavorsome alternative to water," Sackler says, "Similarly, many of the flavored and vitamin enhanced water products now on the market put individuals in danger of weight gain with their high-calorie and high-sugar content.  I wanted to create a product that could be consumed on a regular basis that would promote weight loss."

TrimWater is the ultimate diet drink, with only 10 calories and 3 grams of sugar per bottle, and nutritionally enhanced to help with weight maintenance.  TrimWater comes in a myriad of flavors and has no artificial colors, flavors, aspartame, preservatives, or carbonation, but it tastes great with no funky 'diet aftertaste'.

About Jeffrey Fashion Cares

Jeffrey Fashion Cares was created to heighten the awareness of HIV/AIDS and Breast Cancer, and to establish a monetary resource to help fund research. Established in Atlanta, GA in 1992 by Jeffrey Kalinsky, fashion pioneer and community leader.  Over the past 15 years, Jeffrey Fashion Cares has raised more than $5.9 million with over 95% of every dollar raised going directly to the charities.  Expanded to New York City in 2003 and broadened to include gay, lesbian, and bisexual oriented human rights organizations and Fashion Cares has already raised over $950,000 for NYC related charities.


About Lifestyle Beverages, Inc.

Lifestyle Beverages is about great tasting, high quality beverages -- with a twist. The twist is that we believe you can have a great tasting drink that won't'mysteriously' add weight and inches to your body.  Lifestyle Beverages wants to give you the ability to drink truly healthier, without giving up the flavor you enjoy. The benefits of drinking water are well known & documented. We're about allowing you to reap those benefits, & making it taste great while doing it! We're not only about losing weight. We're about providing you with healthful alternatives to maintain a healthy weight & lifestyle. Weight loss without a healthy lifestyle for weight maintenance is not effective in the long term, and will not lead to you achieving your ultimate goals. We're here to help bring out the best in you.

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