Trina Turk Relaunches E-Commerce With Demandware

Fashion and lifestyle brand Trina Turk is using the Demandware Commerce platform as the digital foundation for its commerce operations.

Earlier this year, Trina Turk re-launched its ecommerce site with the Demandware platform. The company is leveraging Demandware to provide seamless shopping experiences across web, mobile and other distribution channels.

Trina Turk was founded as a contemporary women's clothing line and has evolved into an iconic lifestyle brand, inspired by the multicultural mix, architecture and landscape of California.

The company recently expanded into new product categories, including accessories (footwear and jewelry), activewear, handbags and bedding, as part of its growth strategy. However, Trina Turk was stifled by the limitations of its previous ecommerce platform, which lacked the functionality and scalability to support the company's brand strategy and rapid growth of its online channel. Trina Turk turned to Demandware's cloud platform because it provides built-in scalability, robust merchandising functionality and the flexibility to deliver unique brand experiences. The company is also using Demandware's order management functionality for shipping and order processing.

"As more of our shoppers connect to our brand, it's no surprise that online is our fastest-growing channel, as well as one of our largest," said Ray Starck, vice president, e-commerce, Trina Turk. "It's critical that we stay true to our brand and deliver an engaging shopping experience, regardless of where our customers digitally shop. Demandware gives us a flexible and powerful platform that lets us continually enhance our brand experience without the burden of worrying about the back-end infrastructure."

Trina Turk worked with Demandware LINK Solution Partners LiveAreaLabs for site design and Lyons Consulting Group for implementation. The company also leveraged several pre-built integrations to third-party technologies available through the Demandware LINK Technology Marketplace, including Avalara, Bazaarvoice, Marin, Mercent, MyBuys and PayPal.
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