True Fit Now Lets You Shop for Friends and Family

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True Fit Now Lets You Shop for Friends and Family

06/28/2017
True Fit, the data-driven personalization platform for apparel and footwear, announced the addition of its "Shop for Others" capability to its retail platform. This new feature extends the power of True Fit's Confidence and Discovery Engines beyond the individual by allowing each True Fit user to create additional profiles for friends and family. Users can seamlessly toggle between fit, size, and style recommendations for themselves and for friends and family.

This new feature further enables gift buying in the nearly $2 trillion apparel and footwear market. Apparel and footwear is notoriously difficult for gifting due to inherent style, fit and sizing challenges, and uncertainty about fit is still the number-one reason consumers are hesitant to purchase clothing and shoes online. Despite these challenges, a large portion of apparel and footwear is purchased on behalf of others. Some 75 percent of women self-identify as the primary shopper for their household. Additionally, 64 percent of consumers bought clothing for children last year.

"Shop for Others makes shopping easier for those who already purchase apparel and footwear for other people in their lives, and finally gives those who don't buy clothes and shoes for others the confidence to give it a shot," said Romney Evans, co-founder of True Fit. "While I'm of course thrilled about what this means for the market, I'm mostly excited to finally have an easy way to buy the right clothes and shoes for my wife for every birthday, anniversary, Christmas, Valentine's Day, etc."

"At Carhartt, we are excited to expand our partnership with True Fit to include Shop for Others," said Anna Cole, director of e-commerce operations, user experience and merchandising at Carhartt. "Our end customer is not always our shopper, and this new feature from True Fit will really benefit those consumers shopping online for gifts. We opted to launch this feature in time for our Mother's and Father's Day sale periods and are excited to leverage the valuable insights we're gaining about our consumers and their behaviors."

The Shop for Others feature is now available on select True Fit retail partner sites and will be available more broadly over the next several months.  

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